June 7, 2023
The seventh annual social and digital campaign by USA Triathlon celebrates multisport and promotes sharing of stories and training tips by current multisport athletes, making the week an ideal opportunity for prospective athletes to learn more about the multisport lifestyle.
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced the dates for the seventh annual National Triathlon Week Presented by Nix Biosensors, a nationwide initiative to celebrate the sport of triathlon and all its constituency groups. The social-media-based campaign brings the multisport community together from June 26-July 2 — not only to swim, bike and run, but also to share experiences, inspiring stories, advice and support.
National Triathlon Week is not only a celebration of triathletes and paratriathletes from all backgrounds, but also a chance to recognize those who play an active role in fueling the multisport lifestyle — from race directors and officials to coaches and race-day volunteers.
Throughout the week, athletes are encouraged to get involved and celebrate the sport by posting on social media with the hashtag #TriWeek and tagging @usatriathlon. During National Triathlon Week in 2022, social posts about #TriWeek garnered more than 1 million impressions.
“We are thrilled to be the title sponsor for USA Triathlon’s National Triathlon Week again this year,” said Meridith Cass, CEO of Nix Biosensors. “Triathletes are among some of the most data-driven athletes, and we are honored to support ongoing education about the importance of hydration for optimal safety and performance.”
“National Triathlon Week is an opportunity for triathletes, coaches, clubs, race directors, officials and industry members to share their collective knowledge and passion for the sport — not only with each other, but with aspiring triathletes as well,” said Victoria Brumfield, USA Triathlon CEO. “We look forward to the week-long celebration of the sport and we encourage and invite all members of our wonderful multisport community to get involved.”
Multisport community members are also encouraged to participate in USA Triathlon Foundation Giving Day on June 28, which invites the multisport community to join the USA Triathlon Foundation in support of growing our community, sport and future.
Throughout National Triathlon Week, content will be shared daily on USA Triathlon’s website and social media channels, including inspiring age-group and elite athlete feature stories, swim, bike and run tips from USA Triathlon Certified Coaches and information on how athletes can get involved in the sport, including racing in USA Triathlon Sanctioned races in their local communities. A different multisport-related theme will be featured each day of National Triathlon Week, with daily prizes from USA Triathlon’s corporate partners offered on the @usatriathlon social media channels.
National Triathlon Week Presented by Nix Biosensors
Monday, June 26: Time to Tri Day
Tuesday, June 27: Swim Day
Wednesday, June 28: Bike Day
Thursday, June 29: Run Day
Friday, June 30: Olympic & Paralympic Day
Saturday, July 1: Race Day
Sunday, July 2: Member Appreciation Day
Wednesday June 28 is USA Triathlon Foundation Giving Day, inviting multisport community members to join the USA Triathlon Foundation in support of growing our community, sport and future. As the charitable arm of the organization, the USA Triathlon Foundation funds grants and programs across three focus areas — Encouraging youth participation; Inspiring pathways to access and inclusion in multisport; and Igniting Olympic and Paralympic dreams — to advance its mission and create a direct line to individuals, organizations and initiatives across the country that are dedicated to transforming lives through swim, bike and run. The USA Triathlon Foundation raised a record $2 million in 2022, benefiting the multisport community and creating healthier communities. USA Triathlon Foundation Giving Day will help the USA Triathlon Foundation expand its impact this year. To make a tax-deductible donation and learn more about the programs the USA Triathlon Foundation supports, visit usatriathlonfoundation.org/donate.
The week’s activities promote sharing of stories and training tips by current multisport athletes — making it an ideal opportunity for prospective triathletes to learn more about the multisport lifestyle. USA Triathlon will suggest activities that fit each day’s theme, encouraging members to join the celebration by sharing photos on their own social media channels of themselves training and racing, using #TriWeek.
Multisport community members can also enter to win a USA Triathlon Lifetime Membership by sharing their multisport journey and demonstrating how participating in multisport has positively impacted their life. Athletes can share their multisport stories by emailing [email protected] or by posting on USA Triathlon social media, tagging @usatriathlon and using the hashtag #TriWeek. Previous Lifetime Membership winners have included Sue Reynolds (Bloomington, Ind.), Stephanie Van Bebber (Fairfax, Va.), Kyle Roberts (Aiken, S.C.), and Megan Tuncer (Kensington, Md.) and Tara Wilson Redd (Washington, D.C.).
About Nix Biosensors
Nix is changing the way humans manage health by empowering consumers to access, understand, and act on their personal biology in real time. We built the first biosensor to analyze sweat and provide endurance athletes with personal hydration data – scientifically validated, and delivered in real time. The result is knowing when, what, and how much to drink, helping you optimize your performance and reach your goals.
Headquartered in Boston, Massachusetts, Nix is founded by CEO Meridith Cass, a graduate of Harvard Business School, former VC, and 9-time marathoner. Advisors include Tom Fowler, Former President of Polar; Dr. Bob Murray, Founder and former Director of the Gatorade Sports Science Institute, and Tatyana McFadden, the 5x Olympian and 17x Medalist. Learn more at nixbiosensors.com.
About the USA Triathlon Foundation
The USA Triathlon Foundation is a 501(c)(3) non-profit organization and the charitable arm of USA Triathlon. With its mission to transform lives through sport by providing opportunities to swim, bike and run, the Foundation serves to generate a greater impact on the multisport community through charitable giveback and grants that advance the Foundation’s three pillars: (1) Encourage youth participation; (2) Inspire pathways to access and inclusion; and (3) Ignite Olympic/Paralympic dreams. Since the Foundation was established in 2014, it has impacted the lives of thousands by providing grants to organizations and individuals in pursuit of its mission and pillars to create a healthier United States through triathlon. To learn more about the Foundation and get involved, please visit usatriathlonfoundation.org.
About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon, paratriathlon, and indoor and virtual multisport events in the United States. Founded in 1982, USA Triathlon sanctions more than 4,000 races and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors — as well as the USA Triathlon Foundation — USA Triathlon provides leadership and support to elite athletes competing at international events, including World Triathlon Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of World Triathlon and the United States Olympic & Paralympic Committee (USOPC).
– usatriathlon.org –